Wenkang Kan's work

SELF-PROMOTION This promotional folded poster was designed to introduce myself to you.

By the front of the poster, I used a really simple phrase to present myself, “I’m a graphic designer”. At the same time, I tried to use different forms and visual languages to visualize the phrase. By the back of the poster is the color spectrum of my college life in graphic design!
4/2012 Graphic Design, Print Design, Typography

NEW MUSEUM (STUENT BRANDING PROJECT) This comprehensive identity for the NEW MUSEUM which is located in downtown Manhattan, the only museum in New York City that exclusively devoted to presenting contemporary art from all around the world. The NEW MUSEUM is dedicated to contemporary art, and places a unique emphasis on the use of contemporary creativity, materials, techniques and artist’s creative process from the art craft, on canvas, paper and film and so much more.

Their original identity system was a typographic solution. The designer used “New +? + Museum”. I found it to be generic, and lacking the essence of this special museum. After extensive research, I found that among the tourists and local viewers, 95% have no visual lasting impression for the museum’s identity, or it’s uniqueness. That became my topic=challenge: Creating a new exciting and memorable identity for the NEW MUSEUM, that communicates its uniqueness.

My initial desire to design an identity without featuring the building was bland and did not bring out the museum’s attributes. I determined that the building itself is the most memorable iconic feature of the museum. Different from MOMA or Metropolitan Museum. The NEW MUSEUM is well known for its building. 80% viewers recognize and identify the museum because of the shape of it’s building and the experimental body of work which is presented within its walls. So the unique shape of the building became the constant for my identity system for the museum.

At the same time, I did try to make the whole identity system transforms itself like a chameleon from application to application, changes from media to media and keep changing depends on the different exhibitions presented in the museum. The museum itself is diverse, innovating, sustainable, and welcomes the “ever changing”.My analogy was – a unique container, which is keeps absorbing different kinds of ideas, arts, designs and continuously generates new content. The new design solution is, the building’s shape and the name “New Museum” which are constant in the identity system. The blank inner space of the building’s shape keeps changing depending on different exhibitions, which make the whole identity system unique, memorable, flexible, creative and sustainable.
1/2012 Animation, Branding, Graphic Design

"U" AND "I" The book, “U” and “I”, introduces the life of my classmate Rhett and me from born to now. Rhett is a New Jersey boy and I come from China. We were born in totally different countries and grown up in different cultures and education. In the past 25 years we didn’t know each other, because our countries have a distance of 20000 km, which is almost half of the circumference of the earth. However, we met together and became classmate in Pratt Institute. It’s a miracle!

The whole book compares our answers to same questions. Through these same or totally different answers, readers can get to know the culture and new generation’s values of life between the two countries, China and America.

There is no graphic or pictures in the book. I use onlytypeface, Univers, to show different information between the two books. 2/2012 Graphic Design, Print Design, Typography

Best Health packaging The “best helath” beverage packaging project was designed for The Brooklyn Bottling Group (BBG), which is a vertically integrated beverage and food company with manufacturing, warehousing, sales,

Celebrating it’s 75th year, a well established regional brand in it’s home market Best Health’s Soda has been selling since 1937 in an industry with few truly independent bottlers.
2013 Branding, Graphic Design, Packaging

Design Changes Life “Design changes life” was designed when I was working in SeeCool studio during 2008-2011.
We wanted to design a book, which can introduce the most popular and useful industry design products in the world. We planned to collect 100 famous industry designers work and put into this book. Every designer has his or her individual part, including
self-introduction, a short interview and work description. 2013 Graphic Design, Print Design, Product Design

What should I do? By now everyone has seen the Nike commercial where LeBron asks what he should have done. You've probably also seen the response video by Cleveland filmmaker Dan Wintz. Did you have that moment that questioned yourself what should I do?
This project was inspired by this famous Nike ad. I was trying to ask myself what should I do in the school’s final exam.
2013 Graphic Design, Motion Graphics, Typography

New York Magazine This project was done when I was doing intern for designer Rodrigo CARROL. New York Magazine is a weekly magazine. They want to make a special issue for introducing the 2012 best of things in New York, including EATING, FUN & NIGHTLIFE, HOME & HELP, SHOPPING, HEALTH & SELF, KIDS.

In this cover, I just tried to put all the words, which can present the “best of New York” in the best of New York. Making them to be a part of it.
2013 Advertising, Graphic Design, Typography

Only For Girls - Ikiwi Business Card If your clients are all girls who are animation designers and they wanna you can design a business card for them, how can you do? If they are all Asian girls, how can you do? “Ikiwi” is a digital company created by five beautiful female designers. They wanna to show their girlish style in their business card and logo. Also they don’t want to give their clients a kind of young girl impression. 2013 Branding, Graphic Design, Print Design

2011-2012 LOGOS 2011-2012 My logos design 2013 Branding, Graphic Design, Illustration

TAIHU STONE The Taihu stone, also named porous stone, is a kind of limestone. They are produced along the Taihu Lake at the foot of Dongting Mountain of Suzhou. For the long-time surging of the waves, the stones are featuring numerous pores and holes. Peculiar and precipitous in appearance, they are of high ornamental value and have been much favored by garden designers since the ancient.

I'M trying to form a taihu stone with life elements. I use stools, cloth, and iron wires construct taihu stones with the relationship among point, line and panel in mind. It is my understanding of the characteristics of the traditional taihu stone. 2012 Graphic Design, Interaction Design, Sculpting

24 Hours Visualizing Global Marathon Previously underdeveloped countries in the Americas and Africa have begun to prosper. As their GDPs rise, the degree of malnutrition is simultaneously decreasing. Although deforestation is aiding growth and increasing quality of life in these countries, the rate at which it is occurring jeopardizes their economic, environmental and social sustainability. If simultaneous replanting of vegetation is not part of the trajectory, these countries will not see a sustainable future. 2013 Art Direction, Graphic Design, Illustration

TYPE BOOK This is a kind of daily type practise 9/2011 Graphic Design, Print Design, Typography